Araki Yuu Fall Winter Collection is in store!


It is super hot in Tokyo!

Today is July 29th. Did you know that today’s birthday flower is cactus? There is a traditional meaning attached to each flower, that stands with their own significance and importance. The flower meaning for Cactus is “Passion”. 

It is a perfect word for me to introduce one of the most passionated brand, Araki Yuu.

Araki Yuu is a Japanese brand, their principle is to make clothes entirely by the designer’s hand on all processes. Even the covers are made by him. We can feel the love and passion that he have towards his collection.

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He uses mainly exclusive fabrics created by collaborations with a few Japanese historical textile mills, which has been running over at least century. 


His traditional techniques are one of the finest craftsmanship in Japan. 

This is the real MADE IN JAPAN.


First, let me introduce the lineup of his beautiful shirts.

Araki Yuu. Pointed Collar Shirts. SES01. White.

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Regular fitted silhouette with semi wide spread collar with pocket. Hand stitched tag with the stamps are also done by the designer himself. They represents as the designer’s signature instead of using logos.


Araki Yuu. Band collar long shirts. SES05. White.

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Tunic length shirt with gather around the neckline creates loose silhouette. This shirt can be worn by itself or works very well with layered style.


Araki Yuu. pointed collar narrow shirts. SES06. White.


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This shirt is fitted around the chest to the waist, loose at the hem, which creates three dimensional silhouette.

All three above shirts are made by the same fabric, 100% cotton. The fabric it naturally finished, which makes it look they are straight out from the wash.


Designer successfully gave natural taste in his collection by using organic cotton.

Araki Yuu. pointed collar narrow shirts. SES06. Ecru

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This shirt is the same shape as the shirt I introduced one before. Same look, different fabric, totally different taste!


Araki Yuu. No collar narrow shirts. SES07. Ecru

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The silhouette is almost same as above but more loose in the back, and of course without the collar.  The hems are cut off but well finished so that the threads won’t tare off.


Araki Yuu. Round Collar Shirts. SES02. Ecru

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Regularly fitted shirt with round collar. The length are little bit longer.

All of the buttons that are used with the organic cotton shirts are made out of brass. Special technique is use to make them look aged. They are all hand made by the designer so each ones are slightly different. 


Lastly, special shirt made out of Japanese paper.

Araki Yuu. band collar pullover shirts. SES04. White.

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This is narrow fitted, band collar shirt.  It is pleated in front to created three dimensional silhouette. The hems and the collar are cut off, but because they are well sewn, it doesn’t look casual.



Next, the items are made out of special fabric. They look rough but the touch is very smooth because they are made out of 100% silk.

Araki Yuu. Atelier Coat. SEC01 special. Grey.

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The lining is very soft touch, by using raised cotton fabric. The support buttons is one of a kind. They are made out of leather. 


Araki Yuu. cropped pants. SEP04. Grey

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Araki Yuu.hooded jacket. SEJ04 special. Grey.

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Another special fabric is used in the next lineup. They are a combination of silk, linen, wool, and cashmere. The color is beautiful deep black. 

Araki Yuu. soutain collar coat. C02 special. Black.

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 The sizing and the length are well balanced A-lined coat.


Araki Yuu. 4B jerkin jacket. SEJ01 special. Black.

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Araki Yuu’s iconic unisex jacket! Can be worn casual or formal. 


Araki Yuu. 2B classic jacket. SEJ02. Black.

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Araki Yuu. bal collar jacket. SEJ03 special. Black.

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Araki Yuu. Wide pants. SEP02. Black.

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Araki Yuu. Cropped Pants. SEP04 special. Black

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Araki Yuu. loop holes vest. SEV02. Black.

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Very beautiful fitted V-neck gilet can be worn as three pieces or just simple layered style with shirts!


At last, (I’m sorry this is going to be personal but) my favorite item from this collection! 

Araki Yuu. Atelier Coat. SEC01 special. Black.

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Beautifully made very simple but volumed atelier coat. The shoulders are dropped a little and the fabric is flared to the hem.


As I mentioned before, all buttons are hand made, and some of them are white/ black coated. The coating will ware off as time goes by and you can enjoy the change over time!


Araki Yuu’s items are timeless.  His craftsmanship  (I have to say this one more time)is the real traditional MADE IN JAPAN. 

As always, thank you so much for reading ‘til the end.

I hope you all take a look at Araki Yuu’ collection. We will have the model photos up very very soon so stay tuned!







[email protected] もしくはH.PのContactから御連絡下さい。)


exhibition gullam

incarnation 2017SS collection for GULLAM

下記日程にて正規代理店GULLAM(東京)と提携致しましてincarnation 2017SS フルコレクションを公開致します。
詳細に関しましては[email protected]もしくは 03-6416-4700迄お問い合わせ下さいませ。

日程 8月6日土曜日12:30~20:00
場所 PANOF E STUDIO 東京都渋谷区恵比寿南1−14−9 B2



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